Instinct Becomes Apple's Second Third-Party AI via Messages for Business

A quiet ecosystem integration gives another AI assistant a foothold inside Apple's messaging layer, following Poke.

Instinct is working with Apple to integrate Messages for Business, making it the second third-party AI to land inside Apple's ecosystem after Poke, according to @wongmjane. The detail is small but strategically interesting: Apple has been notably cautious about third-party AI, and each new integration is a signal about how it intends to open — or gate — its platform.

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