Amazon in Talks to Acquire AI Startup Decart for ~$7 Billion

Amazon is reportedly negotiating to buy AI startup Decart for roughly $7 billion, signaling that M&A is heating up as big tech competes for AI talent and technology.

Consolidation in AI tooling continued this week with a sizable potential deal. Amazon is in talks to buy AI startup Decart for about $7 billion, according to @shopifreaks. At that price, this would be a serious strategic acquisition rather than a talent-grab, and it signals Amazon's intent to close capability gaps by buying rather than building.

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