The AI Assistant Wars Reach the Family Fridge and the Group Chat
Consumers are now sorting assistants by personality and use case — Muse for personal life, Codex for work — while a father animates his 5-year-old's drawing with Grok.
The clearest sign that AI assistants have crossed into the everyday is that people now have strong opinions about which one has which personality. "Muse for personal assistant, Codex for work, Claude if you enjoy being in an abusive relationship with your AI," joked @anothercohen — a quip that only lands because a mainstream audience now uses multiple assistants and has formed folk-psychology takes on each one's temperament.
Unlock the full briefing
Get every story in today's briefing, the full archive, and the daily AI intelligence brief.
All stories today
Full archive
Daily brief
Cancel anytime. Payments powered by Stripe.