A Text-to-Video Model at a Penny a Second, Built for Ads

Creatify Labs launched Boreal, a text-and-image-to-video model priced at $0.01 per generated second and aimed at advertising rather than cinema.

Creatify Labs launched Boreal, a text-and-image-to-video model priced at one cent per generated second and explicitly built for ads, according to @aleximarkett. The price point is the pitch. At a penny a second, a fifteen-second ad clip costs fifteen cents to generate, which changes the economics of iteration entirely — you can produce dozens of variations for the cost of a coffee.

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