OpenAI's $100 'Premium Seat' Targets the Team Too Small to Buy Enterprise

ChatGPT Business Premium Seats slot a new price point between individual subscriptions and enterprise contracts, aimed at lean startups that want enterprise-grade tooling without the enterprise commitment.

OpenAI introduced ChatGPT Business Premium Seats this week, a $100 per-seat tier the company is positioning squarely at small businesses and startups. In the announcement, OpenAI framed the offering as giving lean teams 'better tools, faster workflows, and capabilities once reserved for big companies' — language that reveals the real strategy. This is about capturing the middle of the market.

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