'This Looks Like AI, But It's Real': The Detection Problem Is Now Bidirectional

A viral post of real footage from Samara that everyone assumed was AI-generated illustrates the flip side of synthetic media — reality now gets mistaken for fake.

The synthetic media problem just inverted. A widely shared post from @pepel_klaasa showed footage that "looks like AI" but is real — Wildberries in Samara — capturing a failure mode the labeling debate has largely ignored: real footage now gets mistaken for AI.

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