Meta Reportedly Struggling with AI Feature Retention

Despite heavy investment, Meta's AI-powered features are reportedly seeing weak user retention — a cautionary note for platforms betting on AI as an engagement driver.

Meta is reportedly facing retention challenges with its AI features, according to a daily briefing from @marcopapa99. Specific metrics weren't disclosed in the available reporting, but the signal is directionally clear: shipping AI features and getting users to stick with them are two very different problems.

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