Meta Launches Business Agent and AI Creator Assistant, Pushing Agents into Commerce

Meta shipped two new agent products — a Business Agent for merchant interactions and an AI Creator Assistant — extending its strategy of embedding AI agents directly into its revenue-generating surfaces.

Meta released a Business Agent designed for merchant-customer interactions alongside an AI Creator Assistant, as @oscarlau reported. The Business Agent appears aimed at the millions of small and medium businesses that use Meta's platforms for commerce, offering automated customer engagement that sits between a chatbot and a human sales representative.

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