Meta Building Consumer AI Agent 'Hatch' and Instagram Shopping Bot

Meta is developing a standalone consumer AI agent called Hatch alongside an agentic shopping tool for Instagram, with internal testing reportedly planned by June.

Meta is building two new AI agent products: a consumer-facing agent called "Hatch" and a shopping agent embedded in Instagram, according to @PolymarketMoney. Internal testing for both is reportedly planned by June 2026.

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