OpenAI Turns Codex into a Tamagotchi: /hatch Command Drives Viral Engagement

OpenAI's developer account is running a contest around customizable AI "pets" in Codex — a gamification play that's generating buzz but also raising eyebrows about priorities.

OpenAI's developer relations team launched a viral campaign around a /hatch command in Codex that lets users create customizable AI pets. As @OpenAIDevs posted: "Show us the Codex pets you hatched. We'll pick 10 favorites to get 30 days of ChatGPT Pro." A prior post from @OpenAIDevs had introduced the customization feature.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae, pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Fusce aliquet pede non pede. Suspendisse dapibus lorem pellentesque magna integer malesuada.

Unlock the full briefing

Get every story in today's briefing, the full archive, and the daily AI intelligence brief.

All stories today

Full archive

Daily brief