OpenAI's Consumer Base Grows More Vocal: #keep4o Protests Persist Through Enterprise Launch

Even as OpenAI shipped its biggest enterprise feature in months, consumer users flooded replies demanding GPT-4o access — a sign that the company's enterprise pivot is creating a loyalty gap.

OpenAI's workspace agents announcement was supposed to dominate the conversation on Wednesday. Instead, the replies under nearly every OpenAI-affiliated post were littered with #keep4o demands, as frustrated consumer users continued their campaign for access to GPT-4o. @Dcmat captured the sentiment: "Was hyped until I saw this" — referring to the business-plan-only restriction.

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