Sora Is Dead: OpenAI's Video Generator Was Losing $1 Million a Day

OpenAI shut down its Sora video platform after reportedly hemorrhaging $1 million daily with fewer than 500,000 users. The team is pivoting to robotics, and the failure is reshaping how the industry thinks about generative video economics.

OpenAI has pulled the plug on Sora, its flagship video generation platform, after the product reportedly lost approximately $1 million per day, according to figures circulated by @Polymarket. The shutdown marks one of the most expensive product failures in the short history of generative AI and raises hard questions about the economics of compute-intensive media generation.

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