Grok Imagine Steps Into the Spotlight as Sora Exits

Elon Musk promoted xAI's video generation tool the same day Sora's shutdown made headlines, positioning Grok Imagine as an alternative in a suddenly open market.

Elon Musk shared guidance on "how to make great Grok Imagine videos" on Monday, as @elonmusk posted, in what amounted to a perfectly timed marketing push. The promotion landed hours after reports of Sora's $1M-per-day losses and shutdown dominated AI discourse.

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