#Keep4o: Users Protest OpenAI's Plan to Retire GPT-4o

A small but vocal user movement is pushing back against OpenAI's decision to phase out GPT-4o, revealing surprising emotional attachment to a specific model's personality.

A grassroots campaign under the hashtag #keep4o has emerged in response to OpenAI's plans to retire GPT-4o, with users like @ai_in_the_room describing the move as "ripping this personal, intimate tool out of our hands." The language is striking — users aren't complaining about capability regressions. They're mourning a personality.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.

Unlock the full briefing

Get every story in today's briefing, the full archive, and the daily AI intelligence brief.

All stories today

Full archive

Daily brief