The Best Feature in One Startup's AI Product Came From a Customer Using It 'Wrong'

A founder describes nearly shutting down an unexpected usage pattern — then realizing it improved their core metrics and turning the 'misuse' into a feature.

@JonJaroska shared a story that resonates with anyone shipping AI products: a customer used their AI in a way the team hadn't intended. The instinct was to shut it down. Instead, they observed the behavior, found it improved key metrics, and promoted it to a core feature.

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